Privacy policy
PRIVACY POLICY
Last updated: September 11, 2026
Puryze is operated by Web-engineering BV, Berkenheide 14, 2970 Schilde, Belgium, VAT number BE0828.391.183.
Puryze operates this online store and related services, including the information, content, features, tools, products and services made available through the store (the “Services”).
Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer our Services to you.
This Privacy Policy explains how we collect, use, disclose and otherwise process your personal information when you visit or use our Services, make a purchase or other transaction, create an account, subscribe to communications, or otherwise communicate with us.
For the purposes of applicable data protection law, including the General Data Protection Regulation (GDPR), Web-engineering BV, trading under the name Puryze, is the data controller for the personal data described in this Privacy Policy, except where another party acts as an independent controller as described below.
Please read this Privacy Policy carefully.
1. PERSONAL INFORMATION WE COLLECT
When we use the term “personal information” or “personal data”, we mean information relating to an identified or identifiable individual.
Depending on how you interact with our Services, we may collect or process the following categories of personal information:
Contact Information
This may include:
* name;
* billing address;
* shipping address;
* e-mail address; and
* telephone number.
Order and Transaction Information
This may include:
* products viewed or purchased;
* products added to your cart or wishlist;
* order history;
* returns, refunds and cancellations;
* transaction details;
* delivery information; and
* payment status or confirmation.
Payment Information
Payments may be processed through Shopify and/or third-party payment service providers.
Depending on the payment method selected, these providers may process information such as payment card details, bank or payment account information and transaction information.
Puryze may receive information necessary to confirm and administer your payment but does not necessarily receive or store your complete payment card details.
Account Information
If customer accounts are available, we may process information such as:
* username or account identifier;
* authentication information;
* account preferences; and
* account settings.
Communications
We process information that you provide when you contact us, including customer service enquiries, complaints, return requests and other correspondence.
Device and Technical Information
This may include:
* IP address;
* browser type;
* device type;
* network information;
* cookie identifiers; and
* other technical or unique identifiers.
Usage Information
We may collect information about how you interact with our Services, such as:
* pages and products viewed;
* searches;
* navigation through our store;
* interactions with shopping features;
* referring pages; and
* dates and times of visits.
2. SOURCES OF PERSONAL INFORMATION
We may collect personal information:
* directly from you, for example when you place an order, create an account, contact us or provide information to us;
* automatically, when you visit or interact with our Services, including through cookies and similar technologies;
* from Shopify and our service providers, where they provide services necessary to operate our store;
* from payment, fulfilment and delivery providers in connection with orders and transactions; and
* from business, analytics or marketing partners, where permitted by applicable law.
3. HOW WE USE YOUR PERSONAL INFORMATION
We may process your personal information for the following purposes.
Providing and Fulfilling Our Services
We use personal information to:
* process and fulfil orders;
* process payments;
* arrange shipping and delivery;
* manage returns and refunds;
* provide customer accounts where available;
* communicate about orders;
* provide customer support;
* maintain transaction records; and
* otherwise perform our agreement with you.
Improving and Personalising Our Services
We may use information to understand how customers use our store, improve our Services, remember preferences and provide a more relevant shopping experience.
Where required by law, personalisation involving cookies, tracking technologies or similar processing will only take place after the required consent has been obtained.
Marketing and Advertising
Where permitted by applicable law, we may use personal information to send information about Puryze products, offers, promotions or other marketing communications.
Where consent is legally required, such communications will only be sent after you have given your consent.
You can withdraw your consent or unsubscribe from marketing communications at any time.
We may also use cookies or similar technologies for advertising and marketing purposes where you have provided any consent required by applicable law.
Security and Fraud Prevention
We may process personal information to:
* protect our store and customers;
* authenticate accounts;
* prevent and detect fraud;
* investigate suspicious transactions;
* maintain the security of our Services; and
* prevent illegal or malicious activity.
Legal and Regulatory Obligations
We may process and retain personal information where necessary to:
* comply with tax, accounting and other legal obligations;
* respond to lawful requests from public authorities;
* establish, exercise or defend legal claims;
* resolve disputes; and
* enforce our applicable terms and policies.
4. LEGAL BASES FOR PROCESSING
Where the GDPR or equivalent European data protection legislation applies, we process your personal data on one or more of the following legal bases:
Performance of a Contract
Processing is necessary to enter into or perform a contract with you, for example to process your order, payment, delivery, return or refund.
Legal Obligation
Processing is necessary for us to comply with legal obligations, including applicable accounting, tax, consumer protection and regulatory requirements.
Legitimate Interests
We may process personal data where necessary for our legitimate business interests, provided those interests are not overridden by your fundamental rights and freedoms.
These interests may include:
* operating and improving our business and Services;
* providing customer service;
* securing our Services;
* preventing fraud;
* understanding the performance of our store; and
* establishing or defending legal claims.
Consent
Where required, we rely on your consent, including for certain:
* marketing communications;
* advertising activities;
* analytics;
* cookies; and
* similar tracking technologies.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
5. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies and similar technologies to operate the online store, remember preferences, analyse use of the Services and, where permitted, provide personalised content or advertising.
Cookies that are not strictly necessary will be used in accordance with applicable consent requirements.
Where required, you can accept, reject or manage non-essential cookies through the cookie consent tools provided on our store.
More detailed information may be provided in our Cookie Policy and cookie consent interface.
6. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information where necessary for the purposes described in this Privacy Policy, including:
* to Shopify, which provides our e-commerce platform;
* to payment processors and payment service providers;
* to fulfilment, logistics and delivery providers;
* to IT, hosting, cloud and security providers;
* to analytics and customer-support providers;
* to marketing and advertising providers, where permitted by law;
* to professional advisers such as accountants, lawyers or consultants where necessary;
* to public authorities where disclosure is legally required; and
* in connection with a corporate transaction, restructuring, merger, acquisition or sale of all or part of our business.
We may also disclose information where you have specifically requested or consented to the disclosure.
Service providers processing personal data on our behalf are required to process such information in accordance with applicable data protection requirements and contractual obligations.
7. RELATIONSHIP WITH SHOPIFY
Our online store is hosted and powered by Shopify.
Shopify collects and processes personal information relating to your access to and use of our store in order to provide and improve its services.
Information submitted through our store may therefore be transmitted to and processed by Shopify and other service providers, including providers located outside your country of residence.
Depending on the Shopify features enabled on our store, Shopify may also process information about interactions with our store and with other Shopify merchants to provide enhanced functionality such as analytics, personalisation and advertising.
For certain processing activities, Shopify may act as an independent data controller and is responsible for that processing under its own privacy terms.
You can find further information in the Shopify Consumer Privacy Policy and use Shopify's privacy controls to manage certain uses of your information.
8. THIRD-PARTY WEBSITES AND SERVICES
Our Services may contain links to websites or services operated by third parties.
If you follow a link to a third-party website or service, that party's own privacy policy and terms will apply.
We are not responsible for the privacy, security or content of independent third-party websites or services.
We encourage you to review their privacy information before providing personal information.
9. INTERNATIONAL TRANSFERS
Some of our service providers, including Shopify and other technology providers, may process personal information outside Belgium or the European Economic Area (EEA).
Where personal data is transferred outside the EEA to a country that has not been recognised as providing an adequate level of data protection, appropriate safeguards will be used where required by law.
These safeguards may include the European Commission's Standard Contractual Clauses or another legally recognised transfer mechanism.
10. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and as required by applicable law.
The applicable retention period depends on factors such as:
* the nature of the information;
* whether you have an active customer account;
* our contractual relationship with you;
* statutory accounting and tax retention obligations;
* warranty and consumer protection requirements;
* fraud prevention and security requirements; and
* the need to establish, exercise or defend legal claims.
When personal information is no longer required, it will be deleted or anonymised where appropriate, subject to applicable legal requirements.
11. SECURITY
We take reasonable technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
We therefore recommend that you do not send sensitive or confidential information through unsecured communication channels.
12. CHILDREN'S PRIVACY
Our Services are not intended for children and we do not knowingly seek to collect personal information from children who are not legally capable of entering into transactions through our Services.
If you are a parent or legal guardian and believe that a child has provided personal information to us inappropriately, please contact us at [info@puryze.com](mailto:info@puryze.com).
13. YOUR PRIVACY RIGHTS
If the GDPR applies to you, you may, subject to the applicable legal requirements and exceptions, have the following rights:
* Right of access – to obtain information about whether and how we process your personal data and receive a copy of that data;
* Right to rectification – to have inaccurate or incomplete personal data corrected;
* Right to erasure – to request deletion of your personal data in circumstances provided by law;
* Right to restriction – to request restriction of certain processing;
* Right to data portability – to receive certain personal data in a structured, commonly used and machine-readable format and, where applicable, have it transmitted to another controller;
* Right to object – to object to processing based on legitimate interests in applicable circumstances;
* Right to object to direct marketing – you may object to the processing of your personal data for direct marketing purposes at any time; and
* Right to withdraw consent – where processing is based on consent, you may withdraw that consent at any time.
Withdrawal of consent does not affect the lawfulness of processing that took place before withdrawal.
You may exercise your rights by contacting us at [info@puryze.com](mailto:info@puryze.com).
We may need to verify your identity before responding to a request.
We will respond within the periods required by applicable data protection law.
Exercising your privacy rights will not result in unlawful discrimination or disadvantage.
14. MARKETING COMMUNICATIONS
You may unsubscribe from promotional e-mails at any time by using the unsubscribe link included in our marketing messages or by contacting us at [info@puryze.com](mailto:info@puryze.com).
Even if you unsubscribe from marketing communications, we may continue to send non-promotional communications that are necessary in connection with your orders, account, customer service requests or our legal obligations.
15. COMPLAINTS
If you have a question or complaint concerning our processing of your personal data, please contact us first at [info@puryze.com](mailto:info@puryze.com).
You also have the right to lodge a complaint with the competent data protection supervisory authority.
For Puryze's Belgian establishment, the competent supervisory authority is the:
Belgian Data Protection Authority
Gegevensbeschermingsautoriteit / Autorité de protection des données
Rue de la Presse / Drukpersstraat 35
1000 Brussels
Belgium
You may also have the right to lodge a complaint with the supervisory authority in the EU or EEA country where you habitually reside or work, or where you believe an infringement has occurred.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technologies or applicable legal requirements.
When we make changes, we will publish the updated Privacy Policy and update the “Last updated” date.
Where required by law, we will provide additional notice or request renewed consent.
17. CONTACT AND DATA CONTROLLER
For questions about this Privacy Policy, our privacy practices or the exercise of your privacy rights, please contact:
Puryze
Operated by Web-engineering BV
Berkenheide 14
2970 Schilde
Belgium
VAT number: BE0828.391.183
E-mail: [info@puryze.com](mailto:info@puryze.com)
For the purposes of applicable data protection legislation, Web-engineering BV is the data controller, except where another party, such as Shopify, acts as an independent controller for specific processing activities.